client + Project

DIOR
“Flowers. Water. That’s it.”

industry

Luxury, Fashion

when

July - September (Pre-Pro)
September 8 + 9 (Event)
September 9 - 14 (NYFW)
September 19-30 (Post)

location

Ramscale Studio in New York City

type

IRL
Influencer Event 

responsibilities

Budget Creation
Creative Management
Client Relations
Contracts & SOW
Event Management
Operations
Permitting
Venue scouting

details

• Two day, invite-only, influencer activation

• Launch of J’adore Parfum D’eau

• 135 influencers each day + 1 guest = 270 guests each day

One would think that a completely white activation or a room full of mirrors would be a nightmare to produce. Ok, you are half right.

After 22 rounds of creative and countless very early mornings to work in tandem with the Paris creative team, we hit the nail on the head and started building. The event was a massive success and everyone left happy; some, covered in white paint.

bureau betak

Renta Xarta- US, VP of Production
Amy Mathews - Executive Producer
Kim Kornahrens - Scenic & Tech Producer
Lisa Hallberg - Production Coordinator
Warren McCormack - Tech Director
Adam Clayton - Tech Manager
Clement Ottenwaelter - Lead Creative
Quentin Paule - Creative
Patricio Andrade - Design
Arnold Sitruck - Onsite tech
Nick Gray - Lighting Director
Tom Lesh - Lighting Manager