client + Project
DIOR
“Flowers. Water. That’s it.”
industry
Luxury
Fashion
when
July - September 2022 (Pre-Pro)
September 8 + 9 (Event)
September 9 - 14 (NYFW)
September 19-30 (Post)
location
Ramscale Studio in New York City
type
IRL
Influencer Event
responsibilities
Budget Creation
Catering
Creative Management
Client Relations
Contracts & SOW
Event Management
Operations
Permitting
Venue scouting
details
Launch of J’adore Parfum D’eau
Two day, invite-only, influencer activation
135 influencers each day + 1 guest = 270 guests each day
Budget: $1.7MM
One would think that a completely white activation or a room full of mirrors would be a nightmare to produce. Ok, you are half right.
After 22 rounds of creative, numerous presented venues, and countless very early mornings to work in tandem with the Paris creative team, we hit the nail on the head and started building.
The event was a massive success and everyone left happy; some, covered in white paint.
Event Walk-Thru
Creative Concepts
Room of Mirrors