client + Project

Coca-Cola Freestyle
Branding

industry

Design

when

2012 - 2013

location

New York City

type

Food & Beverage

responsibilities

Account Management
Brand Strategy & Planning
Contracts & SOW
Creative Management
Print Production
Project Management
Operations
Video Production
Vendor Relations

details

Dedica has been the lead agency for the development of the Coca-Cola Freestyle User Interface graphics since it’s inception in 2007. Daily collaboration with the Atlanta-based Freestyle team allowed me to develop sustaining merchandising, as well as concepts with various communication objectives. I also worked directly with account teams on customer specific requests and programs. Since I already spoke the Coke language, I was able to cross over to the Classic side and help produce a few major brand partnerships: Holiday re-branding in the lobby of Radio City Music Hall, interactive walls at Madison Square Garden, and a cruise ship domination on Royal Caribbean Cruise Lines.