HUGE
HUGE
SENIOR PRODUCT MANAGER
details
Total activation attendees over four days: 1,583
978 Kukai wallets created
3,017 NFT’s dropped into Kukai wallets
511 avatar’s created
How does one activate a blockchain IRL?
By activating IRL the brands on said blockchain.
Interpop Comics dropped limited release comics.
Flex had guests virtually try on sneakers thanks to AR technology.
BlueVishnu made you an avatar… of you.
Pantone and the Paris-based artist Polygon1993, gave away nine NFT artworks inspired by Pantone Color of the Year 2022, Pantone 17-3938, Very Peri.
While the HUGE team was on-site at SXSW, I stayed in New York City and monitored the operational wallet / NFT drop Slack channel. Doing this allowed me to understand the back-end of blockchain and how it numerically and systematically interacted with its community. It was a very different and unique experience.
