client + project

Atlantic Avenue Local Development Corp. (AALDC)
The 34th annual Atlantic Antic - 2008

industry

Festival, Food & Beverage

when

May - September 2008 (Pre-Pro)
September 2008 (Event)
September - Dec (Post)

location

Brooklyn, NY

type

Festival

responsibilities

Creative Direction
Client Relations
Contracts & SOW
Event Management
Food & Beverage
Operations
Public Relations
Sponsorship Procurement  
Talent Management
Vendor Selection
Staff Training

details

• 1MM attendees

• 1 day festival

• 800 vendors

• 200 volunteers

Brooklyn’s oldest and largest street festival, the Atlantic Antic, is my proudest moment as an event producer. At 24 years young and fresh off an Amtrak train from Chicago, I was the lead producer of this historic and gargantuan, outdoor festival.  Spanning 10 neighborhood blocks, with 5 music stages and 800 local food, craft, and non-profit vendors, the Atlantic Antic is held the last Sunday in September, rain or shine. Auster Agency, a three-person agency at the time, gave me complete creative and operational control of the event and I made sure not to disappoint.

client + project

Brooklyn Chamber of Commerce
The 6th annual Brooklyn Designs

industry

Festival, Food & Beverage

when

August 2008

location

Brooklyn, NY

type

Design Fair

responsibilities

Client Management
Contracts & SOW
Event Management
Public Relations
Vendor Selection
Venue Relations

details

• 3 activation days

• 4 DUMBO venues

• 85 independent designers

• 4k+ attendees

Brooklyn Designs is Brooklyn’s premier design event showcasing a cross section of design, architecture and art. Founded by the Brooklyn Chamber of Commerce in 2003, it was one of the first design fairs to shine a spotlight on the creative economy in Brooklyn. Products created by emerging designs range from furniture, lighting, tableware, art, textiles, and jewelry.  Attendees include: interior and product designers, architects, builders, developers, urban planners, educator, store buyers, industry influencers and design-savvy customers.

Auster Agency and I decided to create a shared-venue experience rather showcase at one large event space. St. Ann’s Warehouse, the Tobacco Warehouse, the DUMBO Arts Center, and Smack Mellon all located within walking distance of other another was the perfect solution.