THE HOWARD HUGHES CORPORATION

client + project

Seaport District, Pier 17
The Rooftop at Pier 17 - Ice skating
The Seaport FoodLab presented by Chase Sapphire Reserve

industry

Food & Beverage, Entertainment, Luxury, Recreation

when

August - November 2019

location

R17/The Greens at the South Street Seaport District

type

IRL
Dine + Drinks

responsibilities

Account Management
Budgeting & SOW
Catering
Creative Management
Construction Management
Custom Fabrication
Digital & Social
Event Management
Guest List Management
Operations & Logistics
Vendor Relations

details

• The Rooftop at Pier 17

  • First large, build-out, experiential rooftop activation

  • Second year of ice skating rink activation

  • 100,000+ attendees throughout the season

  • Lincoln, Pepsi, Heineken, and Chase Bank active sponsors

When you rebuild something after only building it once, would you say you are building it for the first time? That is what Pier 17 did; second year of the iconic rink , but a completely different layout and design.

This project perfectly shows my expertise of a Creative Experiential Producer; conceptualize with the client, manage the creative team, oversee and work in tandem with all vendors, operational and logistical technical and construction management, on-site client management, and lastly, the creative recap.

• The Seaport Foodlab by Chase

  • 5 national & international chefs

  • $150 per ticket

  • Michelin star food and beverage

  • October 22 - November 23 (Five week run)

  • Hired my interior designer from previous projects