Food Karma projects
Food Karma Projects
EVENT DIRECTOR
client + project
The 8th Annual Jazz Age Lawn Party
industry
Food & Beverage
when
May - June 2013
location
Governor’s Island
type
IRL
responsibilities
Catering
Contracts & SOW
Event Management Food & Beverage
Operations
Sponsorship Procurement
Staff Training
details
15,000+ attendees
150 team members managed each day
4 activation days
Two summer weekends a year, thousands of Big Apple dapper dames and handsome gents board the Staten Island Ferry from Manhattan to Governors Island to step into a 1920’s lawn party. As the Event Director with Food Karma, an exclusively food & beverage event company, I paired with St. Germain to customize a VIP lounge with crafted cocktails and to curate a General Admission lawn for perfect picnics.
Our menu featured simple sandwiches like ham and Gruyere on a baguette to chilled oysters and shrimp cocktail. An East Village restaurant, Jimmy’s 43, is who we turned to for all of the local ingredients. The Jazz Age Lawn party is the largest event on Food Karma’s calendar and boy, was it a gas to produce.
JAZZ AGE LAWN PARTY
4th Annual Pig Island
EVENT DIRECTOR
client + project
industry
Food & Beverage
when
Sept 2013
location
Erie Basin Park
type
IRL
responsibilities
Catering
Contracts
Event Management
Operations
Sponsorship Procurement
(Seamless • Village Voice • AgLocal • IKEA Water Taxi)
Staff Training
Vendor Relations
Venue Procurement
details
1 activation day
5 chefs
80 local pigs
4th sold out year at 3,500 attendees
Designed event layout
In 2013, Pig Island broke away from their traditional Governor’s Island location in search of a more accessible and accommodating outdoor space for this ‘pig heaven’. After many meetings and site visits, Erie Basin Park (part of IKEA property) in Red Hook was our new home. I designed the event layout so sponsors like Seamless and The Village Voice would greet guests with giveaways as soon as they walked through the gate. Lining chefs on concrete paths along the water allowed hungry attendees to feel as if they were window-shopping for their next piece of pork instead of standing in line.
The large grassy lawn was the focus of our dining area as guests were encouraged online to bring their own blankets and umbrellas for a more relaxed picnic experience. Live music was in the center of the lawn and placed next to beer sponsors like Sixpoint Ales and so no one had to step far for entertainment.
