client + project

Levi’s, Google
Levi’s Commmuter x Jacquard by Google

industry

Technology, Fashion, Retail

when

September 2017

location

Kinfolk in Brooklyn, NY

type

IRL

responsibilities

Account Management
Catering
Custom Fabrication
Digital & Social
Event Management
Guest List Management
Operations
Vendor Relations

details

• 1 NYC activation day

• 3 markets

• 15 jackets purchased during 2 hour VIP event ($350 per unit)

• 2.9 billion press impressions

• 1M+ views for launch video

When Levi’s asks you to help launch their industry shattering collaboration with Google, you say yes first and when later. Positioned in the middle of North Williamsburg’s boutique hotels and nightlife, Kinfolk was the perfect location to launch this new wearable tech. In Los Angeles, we partnered with the opening of the Fred Segal flagship store in West Hollywood to introduce the brand to a fresh new audience.

In Boston, Concepts, the dopest sneaker shop in town, stayed open late with a DJ spinning records until the morning. From celebrity panels, to custom installations, Google made sure to bring the future of fabric into the now.