Preview Events
Preview Events
EVENT PRODUCER
client + project
industry
Fashion, Retail
when
October 2017
location
Midtown, NYC
type
IRL
responsibilities
Creative Direction
Client Management
Custom Fabrication
Experiential Design
Staff Training
Vendor Management
Venue Mangement
details
1st ever brick and mortar store - 42nd & 6th ave
5 celebrity appearances for Grand Opening
Five month residency
Preview Events and I teamed up with Privé Reveaux to launch Privé’s first brick and mortar store just in time for the holiday season. Located in the heart of Midtown at 42nd st & 6th ave, this pop-up shop asked customers to #ReFrameYourself inside five interactive cubes – The Artist, Billionaire, Celebrity, Dreamer, Explorer. Privé’s collection of over 200 different styles hung handsomely from customized shelving, displays, and even inside a 1980’s New York City subway train.
The Grand Opening party not only drew national press attention, but also international celebrities Jaimee Foxx, Katie Holmes, Hailee Steinfeld, Ashley Benson, and New York Giants wide receiver Odell Beckham Jr.
