client + Project

Hearts on Fire
New Business Pitch (we won!!)

industry

Advertising

when

March 2015

location

New York City

type

Luxury, Fashion

responsibilities

Account Management
Brand Strategy & Planning
Contracts & SOW
Creative Management
Print Production
Video Production

details

• 1MM+ national campaign

• Won complete portfolio, TVC + Digital + Print + OOH

Hearts on Fire wanted something different than your standard wedding dresses and men on bended-knee campaign. Studies show the younger demographic has different views on the luxury diamond market than that of their parents, so we took what we learned and spoke to it; long drives, first dates, a night on town with friends, a weekend away. Show the story rather than the happy ending. TBWA and I focused on the moments that “ignite something” rather than the moment that is already ablaze. Welcome to the “Ignite Something” campaign.