MKG
MKG
LEAD PRODUCER
client + project
Delta Air Lines, The Seattle Seahawks
”Delta’s Seahawks Holiday Party”
industry
Airline, Travel, Sports
when
November 10th (Pre-Pro)
December 19th (Event)
Dec 20th - January 3rd 2018 (Post)
location
Delta 360 Club at Century Link Field
Seattle, WA
type
IRL
Members Only
responsibilities
Account Management
Catering
Creative Management
Contracts & SOW
Custom Fabrication
Event Management
Experiential Design
Guest List Services
Photo Production
Print Production
Talent Management
details
25 buisness days from concept to execution
350 exclusive Delta members
2 NFL player appearances
$100,000+ awarded in domestic flights
MKG’s largest client, Delta Air Lines, wanted to treat their loyal 12status customers like the loyal “12th Man” Seahawk fans they are. So MKG and I threw them one heck of a party at CenturyLink Field, the home of the Seattle Seahawks.
Upon entering, guests were given a branded Delta sleeve containing two drink tickets redeemable on any Delta flight. The SeaGals made their rounds taking photos with guests as everyone waited anxiously to hear their name called during “The Gift of Travel”; a random drawing held every 12 minutes for two domestic round-trip flights.
Guests who purchased merchandise from the stadium store were gifted with the presence of Tyler Lockett and his customized wrapping paper. Fans thought a standard strawberry cake was going to be dessert, but to their sweet surprise, K.J. Wright emerged and served everyone pieces of his wife Famous Strawberry Cake, complete with take-home recipe card.
