client + Project

Toyota, Monster Energy Drink, US Air Force, KTM
2008 Toyota Arenacross Series

industry

Automotive, Sports

when

August 2007 - May 2008

location

National

type

IRL
Racing
Tours

responsibilities

Account Management
Contracts
Marketing
Operations
Promotional Model Recruitment
Sponsorship Fulfillment
Vendor Relations  
Venue Management

details

• Client lead for Arenacross (AX) and Freestlye (FMX) properties

• 14 national markets

• Extensive national travel executing and managing multiple races per week

• 12,000 attendees per race

My first career out of college was with Live Nation – talk about setting the bar high right out of the gate! As the Account Executive to the title sponsors of the Arenacross and Freestyle properties, my days were filled with responsibilities ranging from flying across the country for venue walk-throughs, creative meetings about radio spots, to hiring promotional models as young as me.

I personally activated all national promotions and sponsorships, frequently managing multiple races at once. Strong organization and clear direction are what made cross-country management possible.  

Aside from developing client relationships at each national location, I also held the responsibility of creating thoroughly detailed post-event, mid and post season recaps.

My proudest moment is independently creating and executing a unique fan-interaction, half-time event for the US Air Force. The promotion was so successful during the first month that the Air Force continued to run it throughout the season.