client + Project

Walmart
“Black & Unlimited”

industry

Retail

when

December - February 2023 (Pre-Pro)
February 29th, 2024 Leap Year Day (Event)
March (Post)

location

Flatiron Plaza in New York City

type

IRL

responsibilities

Budget Creation
Creative Management
Contracts & SOW
Event Management
Operations
Permitting

 

details

  • 45,000+ guests from 8am - 8pm

  • Over 2,000 full size products distributed

  • 1,000 hot teas served

  • Budget: $1.2MM

With an extra day in Black History Month thanks to February 2024 being a Leap Year, Giant Spoon concepted the promotion, “An Extra Day to Shop Black”, an extra calendar day to support Black-led brands and products.

At the top of every hour in both NYC & LA, a 16 foot clock chimed as a signal that free full-size products were being distributed in branded Walmart tote bags to all who just happened to walk by.

Giant Spoon sourced artists @uzo.art and @french75studios to showcase their art as the backdrop on these giant promotional clocks. Additional photos can be found on Giant Spoon’s Instagram from that day.