client + Project
Citi
“Citi Strata Elite Card launch”
industry
Finance
when
June - July 2025 (Pre-Pro)
July 30th (Event)
August (Post)
location
type
IRL
Product Launch
responsibilities
Print Production
Creative Management
Staff and BA recruitment
Event Management
Operations
Logistics
details
First Publicis experiential event with Citi
150 guests of influencers, Citi executives, press, and industry folks
Within hours, brought on 4Wall Entertainment when Ellie was added
Budget: $1MM
Without question, one of the most positive production experiences I have ever had. Supportive teammates, open-minded clients, passionate vendors, a communicative venue, and beautiful creative made this all so.
The Citi Strata Elite card is the most prestigious publicly available card at Citi, so it’s launch party had to be equally as lavish.
11th Street Workshop fabricated absolutely gorgeous metal Citi-card sculptures and build-outs. Death & Co crafted custom cocktails in their personally engraved rocks glasses. Henry Golding was our event host. Ellie Goulding was our surprise musical guest. Michelin-level food was served on “luggage conveyor belts” as their country of origin appeared on the flap-board above. As our center piece, was it cake or a stack of luggage? A prize claw machine gave away luxury gifts like airline miles, black car service, and resort stays. Guest gift boxes were the size of a briefcases.
Even when the industrial-strength AC unit we had installed went out turning this party into a late July sweaty dance party, not one person complained. We were there to have fun.
Additional photos from this event can be found on Citi’s Instagram.
Sizzle Reel from Citi’s Instagram
