client + project
Cuddl Duds
Public Station Domination - National
industry
Retail
Transportation
WHEN
October - November 2014
location
Boston
Washington D.C.
Chicago
type
Advertising
responsibilities
Account Management
Brand Strategy & Planning
Creative Direction
Print Production
Operations
Vendor Relations
DETAILS
Activated in Boston, Washington D.C. and Chicago
Four major subway station dominations
Daily calls with Macy’s, Kohl’s, JCPenney, and Carson’s
Five months live
Cuddl Duds believes life is best “lived in layers” so WWD&S and I produced a nationwide station domination showcasing all of the different ways to wear them.
Subway stations in Boston, Washington D.C., and two in Chicago, were branded with the Cuddl Duds Winter 2014/2015 collection to create excitement for the upcoming line launch.
I worked with Titan Outdoor, one of the largest transit advertising companies in North America, to meticulously organize and allocate each creative element while paying close attention to retailer tags, creative design, and the flow of commuters.
Our four national retailers, Macy’s, Kohl’s, JCPenney, and Carson’s, had strict garment guidelines stating that the model in each individual branded ad, could only wear the pieces that were found in that specific store. The attention to detail had to be perfect, and it was.
