client + Project
Woman’s Day Magazine
RFP for promotional events in 2015
industry
Publications
WHEN
December 2014 - January 2015
location
New York City
type
Promotions
RESPONSIBILITIES
Brand Strategy & Planning
DETAILS
Mustard Lane, a national brand ambassador agency, had the exciting opportunity to conceptualize and pitch some exciting brand ambassador / promotional ideas to a new client, Woman’s Day magazine.
Knowing this is a task normally done in-house at Woman’s Day, Mustard Lane hired me for my in-house knowledge and execution experience. Promotional, production, and operational guidelines supported the categories highlighted on the Woman’s Day website: Food & Recipes, Health & Beauty, Home, Pets, and Pharmaceuticals.
Mustard Lane and I worked together so well on this project that I have hired ML’s Brand Ambassadors numerous times to seamlessly activate my activations. Highly recommend!