client + Project
DIAGEO
“World Class” Regional & National Competition and Conferences
Serendipity Ice Cream + GoPuff
A Christmas Story Pop-Up
industry
Alcohol
Food & Beverage
when
DIAGEO: October 2021- January 2022 (Pre-Pro)
Serendipity: December 2021
location
DIAGEO:
Regional: April - May 2022
- South: Jacksonville, MS
- Southwest: Tucson, AZ
- Northeast: Pittsburgh, PA
- West: Portland, OR
- Midwest: Chicago, IL
National: June 19-22
- Nashville, TN
Final: September 12-15
- Sydney, Australia
Serendipity: SoHo, NYC
type
DIAGEO: Event
Serendipity: Pop-Up
responsibilities
Budget Builds
Creative Management
Event Management
Operations
Logistics
Permitting
Venue Research
details
DIAGEO: The World Class Bartender of the Year Competition is the world's biggest and most respected bartending competition.
DIAGEO: Meticulous planning and extensive venue and entertainment research done in each regional city for multiple experiences - lodging, Welcome Dinners, off-site Speed Round Challenges, Conference Dinners, Announcement Parties - held over three days in each city
Serendipity: 500 full-pints given away during 12pm-6pm activation
Serendipity: NYC Launch of collaboration between Go Puff & Serendipity
DIAGEO: Pre-Pro
Serendipity: Full event production
DIAGEO: Ten competitors from each of the five regions compete for a spot in the national finals with only one winner. I collaborated with regional DIAGEO teams to compile multiple detailed lists and decks of venues, ROS’s, and Sponsorship ideas for each city.
Serendipity: Soup-to-nuts production of pop-up.
