CLIENT + PROJECT
Dannon - Oikos Yogurt
”Full House” Super Bowl XLVIII commercial activation
industry
Sports
Food & Bev
when
February 2014
location
One block from Union Station, NYC
type
Sampling
Responsibilities
Brand Ambassador Management
Event Management Operations
Post-Event Paperwork
Public Relations
DETAILS
1 day activation
5,000 samples distributed
John Stamos, Bob Saget and Dave Coulier on-site talent
Managed 11 BA’s
The Friday before the Super Bowl I managed the Oikos activation at 39th st & Park Ave, one block from Union Station.
Pairing with agencies MATTER and Edelman, guests and media were invited to step into the Oikos Lounge to sample the product line, win giveaways, and enjoy the photo booth with the hash tag #FuelYourPleasure. By lunchtime, a female crowd worthy of Beatlemania had formed by the media tent thanks to social media sharing that John Stamos, Bob Saget and Dave Coulier would be making the event a “Full House.” Dannon Oikos Yogurt had John Stamos as their spokesman for almost three-years in 2014.
Super Bowl XLVIII was one for the history books; it was the first Super Bowl played outdoors in a cold-weather stadium (MetLife Stadium in NJ), the first to be played on Groundhog’s Day (Feb. 2), and the first Super Bowl win for the Seattle Seahawks.
