client + Project
Celsius Energy Drink
National Health Expo Tour
industry
Health & Wellness
Food & Beverage
when
March - April 2019
location
IHRSA: IHRSA 2019, San Diego, CA
Europa: Europa Games, Orlando, FL
type
Food & Bev
Convention
Tradeshow
Responsibilities
Contracts & SOW
Client Relations
Custom Fabrication
Operations
On-site Management
Vendor Relations
Venue Management
DETAILS
Produced Celsius booth at the IHRSA & Europa Sports convention
2 day activation in each city
5,000+ units sampled at each event
10,000+ industry professionals for IHRSA
50,000 attendees for Europa
LookMedia, a boutique brand ambassador agency, was asked by Celsius, their largest and only retainer client, to try their hand at producing their first national tour. As Executive Producer, I was the decision maker for all operational and client-related business.
IHRSA is considered the fitness industry’s most premiere expo and it’s easy to see why. From educational series to award ceremonies, the International Health and Racquet Sports Association (IHRSA) brings a global network of wellness experts to the doorstep of the San Diego Convention Center. With over 400 exhibitors showcasing the latest equipment and nutritional supplements, industry professionals are able to interact with brands and their passionate owners.
With expos in Dallas, Phoenix, and Orlando, Europa Games prides itself on bringing a diverse supplement, nutrition, and apparel expo to the general public.
