client + Project
Penn Brewery
Sales + Hothouse fundraising event
industry
Alcohol
when
May - September 2009
location
Pittsburgh, PA
type
Sales
Promotions
responsibilities
Account Management
Distribution
Field Marketing
Sales
Staff Training
Vendor Relations
DETAILS
Awarded “Top Performer” at the end of the season for my top-tier sales results through my marketing events
2,500 attendees for Hothouse event
Three on-premise events per week
Five sales members overseen
400% growth of product placement
My daily tasks with Penn Brewery, Pittsburgh’s oldest brewery, included managing a sales team of five, scheduling tastings for our brand ambassadors, tracking sponsorship fulfillment and securing product delivery.
Hothouse, the largest non-profit event in Pittsburgh, PA, was an annual benefit hosted by The Sprout Fund that showcases some of the innovative projects and emerging leaders of successful community initiatives.
As the Sales Manager & Event Producer for Penn Brewery, the exclusive beer sponsor of the event, I worked hand-in-hand with Sprout and local vendors to fabricate a customized bar, design a VIP drink list, and be the point-of-contact for all event details. Day of show I managed all staff and kept an eye on thirsty guests at this massive party held at Bakery Square, the existing site of the historic Nabisco Factory.