client + Project
Whole Foods
Father’s Day national integrated marketing campaign
industry
Alcohol
Food & Beverage
when
April - June 2014
location
National Whole Foods locations
type
Sales
Holiday Promotion
responsibilities
Account Management
Brand Strategy & Planning
DETAILS
Forty-five stores nationwide
Three week in-store activation
300% sales increase
500+ social media tags
Father’s Day and Christmas are the two strongest sale holidays for The Brew Shop, but in 2014 they wanted something more than just impressive sales numbers. Without hesitation, I created a national integrated marketing campaign for Father’s Day with The Brew Shop’s largest retailer, Whole Foods.
Coupling on-premise activations with social media I not only increased sales but more importantly grew brand loyalty. Customers soon showered the Brew Shop’s comment boards with rave reviews and Whole Foods shared photos of their gorgeous displays.
According to our Whole Food reorders, customers quickly returned to purchase for themselves the exact same kit they had purchased for Dad.
