client + Project
Nestlé & The Weekend
”Beyond The Cup: Samra Origins Coffee Collaboration”
industry
Food & Beverage
Music
when
March - April 2025
Tour: June - August
location
Chicago
New York City
Los Angeles
Miami
Dallas / Houston
type
Concert
Sampling
Tour
Responsibilities
Budget Builds
Custom Fabrication
Operations
Logistics
Permitting
details
Tour bus designed for sampling, entertainment, mobile billboard, and transportation for winners to The Weekend concert
NY & LA activations during a five city national tour
Nestlé could keep the specialized tour bus
Budget: $650,000 - $850,000
Nestlé discontinued the project one month into concepting due to budgetary restrictions.
I did extensive research to try and bring this concept to life within a very tight budget. After seeing that renting and customizing a tour bus would cost almost $1MM for one city, I came up with the idea of purchasing an out-of-service charter bus (found one for $30,000) hiring a specialized driver with all of the necessary paperwork, and fabricating the bus however we wanted. By owning the bus, Nestlé could then drive this mobile billboard to all 17 national tour stops. Permitting, logistics, operations, and fabrication estimates were all set and ready to go.
Unfortunately, the clients creative needs were larger than the budget so the project could not continue.
WRIGLEY MANSION